A client once reached out to me with the words,
"If we don't exist on the internet,
we don't exist at all."
For a business these days, that is entirely true.
Well-crafted, search engine optimized web copy that shows who you are and what you do is the first and most important step to getting customers.
I help you get there.
You know your business
Let me help you let others know it, too.
You know better than anybody what your business does. You know why you started it, what services or products it provides, and the bigger picture of how your work helps your clients or customers live an easier, happier, or more convenient life. The trick is getting that knowledge on the page so that potential customers 1) find you, and 2) feel that you are exactly right for the job. This is where I come in.
In my work creating web copy for businesses, I follow this process:
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Get to know you, your business, and your typical customers/clients
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Delve into competitor research to find out how your top competitors present their services and website
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Research relevant keywords that will help the people who are looking for your services find you (as well as which keywords your competitors rank for, so we can beat them!)
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Craft web copy in an SEO-friendly way so that Google understands what you are about and sends the right visitors your way - all while maintain a tone of voice that sounds like your business and with interesting, inviting copy that give potential clients every argument to contact you.
You decide how much you want to be involved in this process - I am happy to set up strategy meetings and develop the look of the site together, or I can simply take the directives from you and deliver all the copy in one fell swoop. Let me know what works best for you!
You may have heard the term "SEO" used far and wide and know that you need SEO friendly copy on your site, without really knowing why. Search engine optimization (SEO) means that copy is written in a way that search engines like Google can read and understand what the copy is about and who it will help.
By structuring headlines, sections, and body copy and using strategically placed, thoroughly researched keywords, it is possible to help Google know who you are, what services you provide, and where you provide them.
The result is you get more visitors to your site, and the visitors who find you are actually looking for a business just like yours.