Know what you want to say but not sure how to say it
– or don’t have time to put it into words yourself?
In today’s media landscape, dominated by search engine optimization (SEO) and short attention spans, it’s more important than ever to make your message clear and true to yourself. With proven methods for optimizing copy for Google and a helpful, readable way of writing, I help you get your message out there.
Blogs and Articles
As Google attempts to reward well-written, useful content with information people actually need, blogs have once again become in fashion.
Blogs and article content are a great way to establish your business as a knowledgeable resource for all the amazing things you know, that your customers-to-be are looking to find out. They are also the ideal way to build organic search traffic, with readers finding you through relevant search terms on search engines like Google, Bing, and Duck-duck-go.
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As a long-time writer and perhaps longer-time devourer of knowledge, I love to write well-crafted, informative blogs and articles on varied topics. My blog writing is structured to ensure I’m writing about things that matter to your business and your clients, by:
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delving into what matters to your business and to your clients to create an ongoing content strategy
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researching relevant keywords and phrases that bring search traffic and that are attainable in search rankings
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researching topics for new, fitting, and interesting information
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writing blog posts in a tone that fits your style and with an easily readable format that invites the reader to linger and hop to the next post, reducing bounce rate and keeping them on your site (and turning a casual reader into a new client!).
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I also write one-off or regular articles for clients, based on current needs or interests.
For samples of my previous and current blog work, please reach out to access my portfolio.
Other Copywriting Services
Beyond blogs, I also help clients in a variety of projects to reach clients and pique interest:
Newsletters
Like blogs, newsletters are a great way to share your insights with clients and keep you top of mind when they need you. With clear structure and creative ideas, I help your newsletter stand out in the crowd.
Article series
Do you provide SEO-geared content in other forms than blogs? I have helped several clients reach Google's first page with well-articulated, factual, and reliable articles, in a variety of subject matters.
Print Copy
Our lives may live online these days, but research shows that physical, printed materials still help solidify awareness and are a tangible reminder of your services. I am happy to write brochures, product catalog copy, brand story presentations, etc.